HABTOOR GRAND HOTEL / DUBAI / UAE

1 day / 1 evening / 4 panels
23 speakers / 17 awards
1 gala awards dinner

13 November 2018
2018

Agenda


  • 09:00-9:45 AM BREAKFAST AND NETWORKING
  • 09:45-10:00 AM
    WELCOME SPEECH
    Vijaya Cherian, Editorial Director, CPI Trade Media
  • 10:00-11:00 AM

    CONTENT CREATION: Creating an Export Market For Arabic Content

    • What stories can travel?
    • Which genres are best positioned for sales outside the region (film? drama? comedy? animation? non-scripted? Short-form?)
    • How does writing need to change (episode structure, character development, duration)?
    • Which production aspects need to be developed (lighting, stunts, set design, locations, art direction etc.)?
    • Who and where are the likely clients (international OTT, regional OTT, Facebook, YouTube, broadcasters, film distributors, regions, etc.)?
    • Social engagement and influencers – are they relevant to the success of programming?
    • What lessons can we learn from the growth of LatAm, Turkish and Korean drama?

    Moderator: Lina Matta, Channel Director, MBC 2, MBC 4, Max & MBC+ Variety, MBC Group

    Confirmed panelists:

    • Fadi Ismail, Group Director, MBC
    • Sadek Sabbah, Chairman, Cedars Art Production
    • Khulud Abu Homos, CEO, Arab Format Lab
    • Mai Khalifa, Senior Commissioning Editor, Content Dubai TV and Dubai One – DMI
  • 11:00-11:15 AM

    Entertainment and Media Outlook Middle East
    Abhijat Sharma, Management Consultant, Media, Entertainment and Culture (MEC), Strategy&

    This paper will be launched by Strategy& exclusively at the ASBU BROADCASTPRO 2018 SUMMIT

  • 11:15-12:00 PM
    COFFEE BREAK
  • 12:00-01:00 PM
    Sponsored by

    OTT & SOCIAL MEDIA: Driving Video Entertainment

    • How are social media platforms upping the game with video?
    • Exploring original productions on OTT and social platforms
    • How are social media and OTT platforms affecting acquiring and monetising sports rights?
    • Monetising content on new platforms – what is the financial value of the large audiences?
    • Can low-cost OTT succeed in a region where premium Pay-TV struggles for traction?
    • How bingeing drives measurement and impact storytelling?
    • Will social media platforms become major content commissioners in the region?
    • Piracy – The big elephant in the room and security measures you take

    Moderator: Christophe Firth – Principal – A.T. Kearney

    Confirmed panelists

    • Kinda Ibrahim, Director of MENA Partnerships, Twitter
    • Fares Akkad, Head of Media Partnerships for Facebook & Instagram for MEA, Turkey & Pakistan
    • Carlo Nohra, VP, General Manager, WWE Middle East FZ-LLC
    • Mark Mulready, Vice President of Cybersecurity services, Irdeto
  • 01:00-02:10 PM LUNCH
  • 02:10-02:15 PM FUN ACTIVITY
  • 02:15-03:15 PM

    TECH PANEL: Addressing the Demands of a New Broadcast Ecosystem

    • Workplace transformation
    • Broadcast Engineer to Network Engineer, Engineering and operations to Developer-operations – Just skills transfer or a complete rehaul of system focus?
    • Cloud – Has the journey begun? Who’s doing the work? Vendors or broadcasters?
    • Immersive experiences – Hype or Happening? Beyond studios sets, what use is AR? Where is 360 and VR really serving a purpose?
    • 5G – Will it solve distribution restrictions of networked infrastructure and remove our reliance on satellite?
    • UHD – just another format change or more than that?
    • Which global trends are not relevant to MENA at the moment and why?
    • Developing a viewer friendly TV experience – Evaluating IP ecosystems and network architectures to allow for multiple platforms to converge

    Moderator: Paul Wallis, Managing Director of Deluxe Middle East

    Confirmed panelists

    • Adriaan Bloem, Senior Manager Online Platforms, MBC Group
    • Ali El Husseini, Vice Director of Technical Operations, TRT
    • Dave Mace, Cloud and Digital Services Manager, OSN
    • Eyad Al-Dwaik, Director of Engineering, Intigral
  • 03:00-03:15 PM COFFEE BREAK
  • 03:15-04:15 PM

    CEO PANEL

    • Are the American media companies destroying the market or bringing new choice?
    • Strategies that local media entities can adopt to survive the challenging economic climate?
    • The UAE’s role in building its media investment through film and TV partnerships both regionally and globally
    • Trends for ad revenues in the next 5 years and alternative revenue sources?
    • The rise of video streaming services: opportunity or added pressure on viewership and ad revenues?
    • Rethinking broadcast cost structures in a digital age?
    • The future of public broadcasters in a scale-driven environment?
    • The future of Pay-TV given regional tensions, piracy and OTT alternatives?
    • Impact of changes in the Saudi market on sector outlook

    Moderator: Karim Sarkis, Senior Executive Advisor, Strategy&

    Confirmed panelists

    • Michael Garin, CEO of Image Nation
    • Sam Barnett, CEO of MBC Group
    • Sanjay Raina, VP and GM, Fox Networks Group
    • Maaz Sheikh, Co-founder and CEO, Starz Play
  • 4:30 PM SHORT FUN ACTIVITY & NETWORKING
  • 7:00 PM DOORS OPEN FOR AWARDS

Event Sponsors

Thank you to all our amazing partners and sponsors for your support

Gold sponsor

Akamai



Social Media Partner

Twitter



Associate Sponsor

FOX



Knowledge Partner

Irdeto




Silver Sponsor

Lawo




Silver Sponsor

7 Production




Silver Sponsor

UTURN




Network sponsor

Shock ME




Endorsed by

ASBU




ORGANISED BY

CPI Trade Media