Paul Wallis is the Director of Middle East and SVP of Cloud for Deluxe Entertainment services, where he is responsible for the Deluxe business in the region.
With a distinguished career in broadcast and telco spanning 30 years, he has extensive experience in international sales, marketing, business development and project management. Based in Dubai since 2012, he is a respected figure in the Middle East, having directed leading companies to successfully deliver innovation to this demanding regional market.
Paul joins Deluxe from Imagine Communications where as Sales Director Middle East and Africa he managed the transition from Harris Broadcast and was instrumental in developing and securing next generation IP and Cloud business for broadcasters in the region. Prior to this role, he held sales director positions for systems integrators in the UAE and UK, including Media Group International.
Paul’s career in Broadcast and Media started with Sony Professional Europe where he spent 18 years; latterly responsible for regional sales teams and corporate sales training initiatives across Sony’s portfolio from AVIT, media and broadcast to healthcare and retail.
Combining strategic experience, creative business leadership and advanced technical understanding of customer needs, Paul has a passion for driving business at the heart of new broadcast technologies.