Sanjay Raina took charge as General Manager of Fox International Channels Middle East FZ-LLC from August 2013. He oversees the Middle East, North Africa and Pakistan as part of his remit.
Raina is responsible for driving growth in the region, through initiatives such as widening Fox International’s Pay TV operation, expanding into new markets, and developing the new sales function of FOX International Channels Middle East, which include FOX Movies, FOX, and National Geographic Abu Dhabi. He joined FOX with a rich history in the broadcast industry, with specialties in product strategy, content planning, and broadcast operations. Prior to joining FOX International Channels, he served as COO at Ten Sports.
Raina has a long history in television with more than 20 years of experience in the Entertainment, Direct to Home (DTH), Television & Media industries. He has worked with leading companies such as Philips India Limited, Columbia Tristar Films, Discovery Communications, Hindustan Times Limited and Times Now. Prior to joining Ten, Raina served as Senior Vice President of Marketing at Astro Television, Malaysia, where he was responsible for new channel rollouts, programming, innovation, interactivity and on-air promos.