1 day / 1 evening / 4 panels
23 speakers / 17 awards
1 gala awards dinner

13 November 2018


  • 09:45-10:00 AM
    Vijaya Cherian, Editorial Director, CPI Trade Media
  • 10:00-11:00 AM

    CONTENT CREATION: Creating an Export Market For Arabic Content

    • What stories can travel?
    • Which genres are best positioned for sales outside the region (film? drama? comedy? animation? non-scripted? Short-form?)
    • How does writing need to change (episode structure, character development, duration)?
    • Which production aspects need to be developed (lighting, stunts, set design, locations, art direction etc.)?
    • Who and where are the likely clients (international OTT, regional OTT, Facebook, YouTube, broadcasters, film distributors, regions, etc.)?
    • Social engagement and influencers – are they relevant to the success of programming?
    • What lessons can we learn from the growth of LatAm, Turkish and Korean drama?

    Moderator: Lina Matta, Channel Director, MBC 2, MBC 4, Max & MBC+ Variety, MBC Group

    Confirmed panelists:

    • Sadek Sabbah, Chairman, Cedars Art Production
    • Khulud Abu Homos, CEO, Arab Format Lab
    • Mai Khalifa, Senior Commissioning Editor, Content Dubai TV and Dubai One – DMI
    • Gianluca Chakra, Managing Director, Front Row Filmed Entertainment
  • 11:00-11:30 AM

    Entertainment and Media Outlook Middle East – An Exclusive Presentation
    Abhijat Sharma, Management Consultant, Media, Entertainment and Culture (MEC), Strategy& (part of the PwC network)

    This paper will be launched by Strategy& PwC exclusively at the ASBU BROADCASTPRO 2018 SUMMIT

  • 11:30 -12:00 PM
  • 12:00-01:00 PM
    Sponsored by

    OTT & SOCIAL MEDIA: Driving Video Entertainment

    • How are social media platforms upping the game with video?
    • Exploring original productions on OTT and social platforms
    • The second screen experience and change in consumer habits
    • Exploring the viability of sports as a genre on social media platforms
    • How bingeing drives measurement and impact storytelling?
    • Will social media platforms become major content commissioners in the region?
    • How can content providers scale to support the demand, and ensure a great experience for viewers at any location?
    • What security requirements do content owners like studios and sports rights holders have on OTT platforms and social media?

    Moderator: Christophe Firth – Principal – A.T. Kearney

    Confirmed panelists

    • Kinda Ibrahim, Director of MENA Partnerships, Twitter
    • Fares Akkad, Head of Media Partnerships for Facebook & Instagram for MEA, Turkey & Pakistan
    • Carlo Nohra, VP, General Manager, WWE Middle East FZ-LLC
    • Ahmed Qandil, Head of Product Management – Digital, MBC Group
    • Ronald Peters, Segment Manager, Irdeto
  • 01:00-02:15 PM LUNCH
  • 02:15-03:00 PM

    TECH PANEL: Addressing the Demands of a New Broadcast Ecosystem

    • Workplace transformation – Culture change on technology and skills level
    • Cloud – What workloads are you looking at migrating and what parts of the broadcast chain will benefit most from this migration?
    • 5G – Will it solve distribution restrictions of networked infrastructure and remove our reliance on satellite?
    • Developing a viewer friendly TV experience – Evaluating IP ecosystems and network architectures to allow for multiple platforms to converge
    • AI and Machine Learning – how can media and broadcasters use this efficiently?
    • Immersive experiences – Hype or Happening? Beyond studios sets, what use is AR? Where is 360 and VR really serving a purpose?
    • AVOD and the associated technologies and systems around this

    Moderator: Paul Wallis, Managing Director of Deluxe Middle East

    Confirmed panelists

    • Adriaan Bloem, Senior Manager Online Platforms, MBC Group
    • Ali El Husseini, Vice Director of Technical Operations, TRT
    • Dave Mace, Cloud and Digital Services Manager, OSN
    • Muath Barakat, GM of Technology and Operations, Digital Strategy, Intigral
    • Ghassan Murat, Managing Director, Eutelsat MENA
  • 03:00-03:15 PM COFFEE BREAK
  • 03:15-04:15 PM

    CEO PANEL: The Digital Transition and Building a Robust Media Business

    • Are the American media companies destroying the market or bringing new choice?
    • Strategies that local media entities can adopt to survive the challenging economic climate?
    • The UAE’s role in building its media investment through film and TV partnerships both regionally and globally
    • Trends for ad revenues in the next 5 years and alternative revenue sources?
    • The rise of video streaming services: opportunity or added pressure on viewership and ad revenues?
    • Rethinking broadcast cost structures in a digital age?
    • The future of public broadcasters in a scale-driven environment?
    • The future of Pay-TV given regional tensions, piracy and OTT alternatives?
    • Impact of changes in the Saudi market on sector outlook

    Moderator: Karim Sarkis, Senior Executive Advisor, Strategy&

    Confirmed panelists

    • Michael Garin, CEO, Image Nation Abu Dhabi
    • Sam Barnett, CEO of MBC Group
    • Sanjay Raina, VP and GM, Fox Networks Group
    • Maaz Sheikh, Co-founder and CEO, Starz Play

Event Sponsors

Thank you to all our amazing partners and sponsors for your support

Gold sponsor


Social Media Partner


Associate Sponsor

Fox Networks Group

Knowledge Partner


Silver Sponsor


Silver Sponsor


Silver Sponsor

7 Production

Silver Sponsor


Silver Sponsor


Network sponsor

Shock Middle East

Endorsed by



CPI Trade Media