Agenda

PANEL DISCUSSION
Curating content for a diverse MENA audience

• Driving content consumption via social media platforms
• Adopting ad-funded programmes
• Investing in Arabic content – exploring the right strategy
• Imported formats and Originals or adaptations – where are you spending your money?
• Subtitling versus dubbing – what works for the MENA region?

Moderator: Badih Fattouh, CEO, Creative Ventures

Confirmed panelists:

• Samar Akrouk – Group Director of Production, MBC Group
• Tony Saab, VP of Content Production & Integration, Jawwy TV
• Wesam Kattan, VP Content, Genomedia
• Ziad Kebbi, CEO, Blue Engine Studios

PANEL DISCUSSION
Tackling AI-tech across broadcast and streaming media

• Leveraging AI across broadcast and streaming media
• A look at improved newsgathering and trend detections
• Remote production and contribution links optimization
• Ensuring assisted production with metadata autotagging
• Exploring recommendation engines and increased engagement
• Optimising distribution and a look at feedback loops

Moderator: Nicolas Hans, Partner Middle East, Broadcast Solutions

Confirmed Panelists:

• Bassem Maher – Head of Operations, Discovery – MEA & Turkey
• Esteban Galan, Lead Manager Broadcast Technical, Expo 2020 Dubai
• Fadi Jumaa, Business Development Director ME, VITEC
• Frederic Petitpont, Co-founder & CTO, Newsbridge
• Kathey Battrick, Senior Manager, Library and Media Management · Asharq News
• Umut Keten, Lead Architect Networks, Turk Telekom

PANEL DISCUSSION
Taking streaming to the next level

• Standing out from the crowd – How to win share of time, mind, heart and wallet in an incredibly crowded market
• Needle in a haystack – Cracking content navigation and discovery across services
• Sports D2C – How to fill the club/association app with non-live content
• Digital marketing and content consumption – how one feeds the other

Moderator: Amanda Turnbull, CEO, Amanda Turnbull Associates

Confirmed Panelists:

• Danny Bates, CCO and co-founder, StarzPlay
• James Walmsley, Director of Entertainment Products – Intigral
• Jean-Louis Lods, VP Media Supply Chain Solutions, ATEME
• Martin Webb, Senior Product Manager, Cloud TV Comcast Technology Solutions
• Nadine Samra, Chief Business Officer – Weyyak by Zee
• Rohit D’silva, Chief Business Officer, Middle East and South Africa, Viu

PANEL DISCUSSION
CEO Panel – Thriving in the New World Order

• Post-Covid strategies to adopt for a new world order
• Rising demand for originals altering content genres, cost and production for local content. How to capture the opportunity while managing the competitive risks?
• Impact of the shift to SVOD on FTA, pay-TV, and cinema business models?
• Telecom operators in a D2C landscape: partners or competitors?
• Predictions for 2022 and what you would do differently in your organisation

Moderator: Karim Sarkis – Partner Entertainment and Media – Middle East | Strategy&

Confirmed Panelists:

• Elie Aoun, CEO Media Middle East and Africa, Ipsos
• Manoj Mathew, Executive VP & Territory Head, Zee Entertainment (MENA, Turkey & Pakistan)
• Maaz Sheikh, Co-founder and CEO, StarzPlay
• Olivier Bramly, CEO, E-Vision