As a Broadcast & Television Production Director in the UAE Pro League, I play a pivotal role in shaping the visual narrative of one of the region’s premier football competitions. With over 10 years of experience in live sports broadcasting, I lead the coordination of all broadcast operations, ensuring high-quality production that meets international standards.
My work has consistently demonstrated my ability to lead cross-functional teams, ensuring seamless execution from pre-production to post-production. With skills on high-pressure live events, making critical decisions on the fly to maintain production quality and meet broadcast standards.
With a deep understanding of camera work, lighting, sound, and post-production editing, I have successfully delivered engaging and visually compelling content that resonates with audiences.
Known for my collaborative leadership style, I work closely with directors and editors on consistently meeting the needs of networks and exceeding audience expectations.
With deep understanding of the demands of live sports, combined with a track record of success in managing high-profile events, makes me an essential figure in the UAE Pro League’s media and broadcasting landscape.
Alongside broadcasts, I am responsible for handling TV rights agreements, ensuring that licensed broadcasters receive the required content and adhere to contractual obligations. This includes managing the distribution of live broadcasts and recorded content to various rights holders, negotiating terms, and maintaining strong relationships with key stakeholders in the media and sports industries.
With this responsibility, I ensure that the value of the TV rights is maximized while maintaining the integrity and quality of the content delivered to broadcasters. My deep understanding of both production and the business side of broadcasting gives me a unique advantage in the complex landscape of sports and entertainment media.
I have held significant positions in major international sports events, contributing to high-profile broadcasts and media coordination. As a Local Media Officer (LMO) for the AFC Champions League, I managed media operations to ensure effective coverage.
In the Arab Champions Cup / Zayed Champions Cup 2018/19, I served as the LOC Broadcast Operation Coordinator, overseeing broadcast operations to ensure seamless transmission.
My expertise was further demonstrated as Media Coordinator for the Special Olympics World Games Abu Dhabi 2019, where I handled critical media relations and logistics.
As the LOC Venue Broadcast Manager for the AFC Asian Cup 2019, I managed all venue-specific broadcast activities.
Additionally, I was the LOC Broadcast Operation Coordinator for the FIFA Club World Cup 2018, contributing to the successful broadcast delivery of a globally