Heba AlSamt

Heba AlSamt is an accomplished Emirati media leader whose career reflects the transformation of Arabic media from traditional broadcasting to the digital age. With over 15 years of experience across television, digital platforms, and strategic innovation, she has become one of the region’s leading voices in building purposeful and future-ready media ecosystems.

As the Director of Content Support at Dubai Media Incorporated (DMI), Heba leads the operational backbone of the organization — overseeing media libraries, scheduling and planning, content compliance, and archiving. She played a pivotal role in DMI’s digital transformation, driving initiatives that seamlessly bridged heritage media with new-age storytelling. Her expertise spans digital strategy, audience engagement, and platform innovation, positioning DMI as a pioneer in the region’s evolving media landscape.

Heba’s philosophy is rooted in the harmony between creativity and structure — believing that behind every powerful story stands a system that sustains and elevates it. Passionate about empowering teams, preserving cultural narratives, and leveraging technology for global reach, Heba continues to champion the advancement of Arabic content on the world stage.