Ross Munro

Ross Munro serves as the commercial lead for WSC Sports in the UK & ME, spearheading the company’s growth and expanding its business interests across the region. With extensive experience collaborating closely with prominent rights holders across various sports and entertainment sectors, Ross possesses a deep and nuanced understanding of the evolving media landscape. It has provided him with invaluable insights into the unique challenges and opportunities faced by organizations in managing and leveraging their valuable content assets.

He has keenly observed and actively engaged with the transformative impact of AI technologies, from automated highlight creation and metadata tagging to personalized content delivery and audience engagement strategies. His expertise encompasses not only the technical capabilities of AI-powered tools but also the strategic implications of integrating these innovations into broader content strategies to enhance efficiency, creativity, and reach.

Before joining WSC Sports, Ross held the position of Business Development Manager at Vizrt, where he honed his skills in cultivating new opportunities and fostering strategic partnerships. Prior to his tenure at Vizrt, he spent a significant period at IMG Media, where he gained diverse experience across various roles encompassing both linear and digital content distribution. This background has equipped him with a comprehensive understanding of the media landscape and the evolving demands of content creation and delivery.