Samah Raydan

Marketer by heart, corporate entrepreneur by training. Samah began his professional journey in Riyadh in 2008. He was nurtured within the dynamic, innovative environment of Saudi Telecom Company (stc), where he built a solid business acumen foundation that has propelled his career forward. Across 13 years tenure at stc, Samah excelled in various capacities, playing a pivotal role driving strategic initiatives including overseeing Real Madrid and Manchester United sponsorship rights activations, contributing to the launching, marketing, commercializing, and scaling of company’s award-winning Sports & Entertainment OTT platforms and SVOP solutions.

Led by his belief in Sport and its extraordinary power to inspire and change lives, Samah joined Wasserman, as Senior Account Director, where he honed his leadership skills, deepened his Sports Marketing expertise, served prestigious organizations, and collaborated with World-Class talents.

Purpose-driven, Samah recently joined Dentsu in the capacity of VP Dentsu Sports Analytics, MENA. He is committed to helping brands and rights holders unlock the full value of their investments through data-driven insights, strategic research, and a deep understanding of fan participation behavior and culture.

Samah’s work is marked by an in-depth understanding of local market dynamics. He has a reputation for delivering high quality sports marketing solutions that transform underperforming businesses into market leaders through data-driven analysis, commercial fluency, deep market knowledge, and hands-on leadership.

Samah is a proud IE Business School MBA alumnus, enthusiastic about traveling, sports and embracing a lifelong learning lifestyle.