Samer Majzoub

Samer Majzoub is a seasoned strategy executive with 25+ years in Telecom, Media, and
Entertainment, recognized for building and scaling B2C & B2B businesses in tech and OTT. He
has delivered double-digit revenue growth on P&L portfolios exceeding $2B and launched 400+
value propositions across highly competitive MENA markets.

He is currently GM, Middle East & North Africa at Viu, where he drives Viu’s regional expansion,
leading strategy and operations across content, commercial, and marketing for both SVOD and
AVOD.

Previously, Samer founded and led Elevate Consultancy, advising telecom operators and
streaming platforms on growth strategy, monetization, and go-to-market execution, and was
recognized for designing and executing market-entry strategies for digital propositions for
prominent clients like Virgin Mobile Middle East and Salam Mobile in Saudi Arabia.
As a former CBO & CMO in the telecom industry, his latest role was leading the expansion of the
Consumer Business unit at du, a leading integrated telco in the UAE, where he transformed the
B2C business into a digital player, leveraging partnerships beyond the core telco, especially with
OTT and entertainment ecosystems, and commercially launched 5G. Before du, he progressed
through senior roles at Orange in Egypt, culminating as Head of Segments, where he
contributed to the operator’s rise in customers and revenues. He began his career in media and
advertising, serving regional and multinational brands in the region.

Trilingual in Arabic, English, and French, Samer holds a BSc in Business & Marketing from the
Lebanese American University and executive education credentials from INSEAD and IMD.