With 23 years now in the media industry, Pankaj Krishna completed his O levels from the University of London and finished an Executive Education Program from Harvard Business School. Pankaj learned the intricacies of the media industry with some of the top brands in the business such as India Today, National Geographic, and Star India. He later became the Business Head of UTV India. Chrome DM was launched in 2008 as a one-stop solution for research, OAP & planning, and distribution audits for TV Channels – which later went on to do Digital Measurements by 2021, and currently works with Leading Brands including Disney+Hotstar, Jio, and all leading Digital Publishers including Aaj Tak, ABP, Zee News, along with 200 plus channels on the Linear side.