Date11 NovVenueHabtoor Grand Resort, JBR

Summit
Awards
Sponsorship
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HABTOOR GRAND RESORT, JBR / DUBAI / UAE

Welcome to the premier B2B
conference and awards of the MENA
Media and Entertainment industry

November 11 2025

2025

Agenda

TBC

- 08:45 AM – 09:30 AMRegistration and networking
- 09:30 AM
  
  WELCOME ADDRESS
  
  Vijaya Cherian, Editorial Director, BroadcastPro Middle East
- 10:00 AM – 10:45 AM
  PANEL DISCUSSION
  Monetising content in a competitive regional market
  - How local streaming platforms are competing against global giants
  - Content localisation strategies, partnerships and collaborations
  - Monetisation strategies for streaming services – SVOD, AVOD, FAST and hybrid approaches
  - Data-driven decision making on content selection, user engagement and pricing strategies for local platforms
  - Convergence of ecommerce and entertainment
  - Future trends in the Middle East OTT landscape
  - The power of sport to boost audiences
  Moderator
  
  Raghida Abou-Fadel, Chief Commercial Officer, Noor Play
  
  Confirmed Panelists
  
  Dr. William Page, Co-Founder and Chief Strategy Officer, 1001
  
  Hugues Jedele, Senior Manager of Strategy & Investments, beIN Media Group
  
  Ramon Bello, Head of TV, Ooredoo Qatar
  
  Zahra Zayat, Chief Commercial Officer, e& life
- 10:45 AM – 11:35 AM
  PANEL DISCUSSION
  Beyond Borders: The Evolution and Impact of Arabic Content in a Global Landscape
  - How Arabic productions can resonate globally while maintaining cultural integrity
  - Adapting foreign content for local markets
  - Emerging genres and trends that are capturing MENA audience interest
  - Saudi Arabia’s role in accelerating the creation of local and hyperlocal content
  - The significance of female representation (writers, producers) in Arabic storytelling
  - Challenges and strategies for monetizing Arabic content in non-Arab markets
  Moderator
  
  Heba Korayem, Founder, Co-Production Salon
  
  Confirmed Panelists
  
  Adil Adam Memon, Executive VP – Content & Marketing, Zee Entertainment Middle East
  
  Darine Khatib, Vice President – Film Productions, Majid Al Futtaim
  
  Hussein Fakhri, Chief Commercial Officer & Executive Producer, Katara Studios
  
  Manoj Mathew, Director – Dubai Studios at Dubai Media
  
  Suzy Karajian, Executive Director, Active Media
- 11:40 AM – 12:00 PM
  COFFEE BREAK
- 12:10 PM – 01:00 PM
  PANEL DISCUSSION
  Transforming the Entertainment Experience with Cloud, AI, Data and Tech Innovations
  - AI-assisted personalisation and monetisation
  - Investments in advanced cloud infrastructure for dynamic broadcasting scalability and streaming flexibility
  - Optimising CDNs to improve latency and quality of service
  - Examining advanced security solutions to safeguard against emerging threats in streaming
  - Edge Computing and how it is impacting gamification performance
  - Is the super-app concept the way forward within the OTT industry?
  - Why are competitors in the region reshaping the OTT strategy to bring more value in terms of experience & new tech innovations?
  Moderator
  
  Suhail Ahmed, CEO, Mediability
  
  Confirmed Panelists
  
  Brad Eliot, Chief Technology Officer, IMI
  
  Faraz Arshad, CTO, StarzPlay
  
  Israel Esteban, CTO, beIN Media Group
  
  Romary Dupuis, Chief Data Officer, Viaccess-Orca
  
  William Sharp, CTO, Intigral

01:00 PM – 02:30 PM
Lunch Break
02:30 PM – 03:15 PM
PANEL DISCUSSION
Strategic Innovations in Sports Broadcasting and Fan Engagement
- Producing live sport for MENA audiences
- Exploring monetisation models with sports rights
- Enhancing audience access via advanced streaming technologies and OTT platforms
- Exploring the dynamics of viewership and fan engagement
- Building sports packages for different Arab audiences
- Tapping into new sports fans and Gen Z with niche sports
- The technologies that are driving sports broadcasting
Moderator

Dipesh Makwana, Business Development Sports – APAC / ME, Vizrt

Confirmed Panelists

Amill Lone, CEO, Saudi Sports Company

Danny Bates, Chief Operations Officer and co-founder, StarzPlay

Jamal AbdulNasser Ali, Broadcast & Television Production Director, UAE Pro League

Maite Ventura, Managing Director for MENA, LALIGA

Saeed Izadi, President, NEP – Singapore, India, Middle East
03:15 PM – 04:00 PM
CEO PANEL DISCUSSION
How Media Leaders are Adapting to Digital Transformation in Media
- Addressing the shift in advertising strategies due to increased digital spend
- The impact of TikTok, Instagram, and YouTube on audience profiles and how it is influencing your audience attraction strategies
- Have regional players won the streaming war against global competitors?
- Evolution of the SVOD market in the GCC and strategies to achieve top-tier status
- Influence of viewer data availability on content acquisition and audience growth strategies
- Are you using, or thinking of using, AI in your operations? If so, how? If not, why not?
- The role of GCC regulators in fostering growth in the media sector
Moderator

Karim Sarkis, Partner, Strategy&

Confirmed Panelists

His Excellency Mohamed Al Mulla, Group CEO, Dubai Media

Bassil bin Abdullah Al Mouallimi, Chief Strategy Officer, SRMG

Elie Habib, CEO, OSN+

Roman Shimansky, CEO, Yango Play

Event Sponsors

Thank you to all our amazing partners and sponsors for your support

Gold Sponsor

First Gulf Company

Technology Partner

Skandha Media

Associate Sponsor

WSC

Networking Sponsor

Arqiva

Networking Sponsor

Imagine Communications

Networking Sponsor

RCS

Networking Sponsor

SAWA Entertainment

Networking Sponsor

Viaccess-Orca

Networking Sponsor

White Peaks Solutions

PRESENTED BY

BroadcastPro ME

PRESENTED BY

SatellitePro ME

ORGANISED BY

CPI Pro Media

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