Agenda

WELCOME ADDRESS

Vijaya Cherian, Editorial Director, BroadcastPro Middle East

PANEL DISCUSSION
Monetising content in a competitive regional market

• How local streaming platforms are competing against global giants
• Content localisation strategies, partnerships and collaborations
• Monetisation strategies for streaming services – SVOD, AVOD, FAST and hybrid approaches
• Data-driven decision making on content selection, user engagement and pricing strategies for local platforms
• Convergence of ecommerce and entertainment
• Future trends in the Middle East OTT landscape
• The power of sport to boost audiences

Moderator

Raghida Abou-Fadel, Chief Commercial Officer, Noor Play

Confirmed Panelists

Dr. William Page, Co-Founder and Chief Strategy Officer, 1001

Hugues Jedele, Senior Manager of Strategy & Investments, beIN Media Group

Ramon Bello, Head of TV, Ooredoo Qatar

Zahra Zayat, Chief Commercial Officer, e& life

PANEL DISCUSSION
Beyond Borders: The Evolution and Impact of Arabic Content in a Global Landscape

• How Arabic productions can resonate globally while maintaining cultural integrity
• Adapting foreign content for local markets
• Emerging genres and trends that are capturing MENA audience interest
• Saudi Arabia’s role in accelerating the creation of local and hyperlocal content
• The significance of female representation (writers, producers) in Arabic storytelling
• Challenges and strategies for monetizing Arabic content in non-Arab markets

Moderator

Heba Korayem, Founder, Co-Production Salon

Confirmed Panelists

Adil Adam Memon, Executive VP – Content & Marketing, Zee Entertainment Middle East

Darine Khatib, Vice President – Film Productions, Majid Al Futtaim

Hussein Fakhri, Chief Commercial Officer & Executive Producer, Katara Studios

Manoj Mathew, Director – Dubai Studios at Dubai Media

Suzy Karajian, Executive Director, Active Media

PANEL DISCUSSION
Transforming the Entertainment Experience with Cloud, AI, Data and Tech Innovations

• AI-assisted personalisation and monetisation
• Investments in advanced cloud infrastructure for dynamic broadcasting scalability and streaming flexibility
• Optimising CDNs to improve latency and quality of service
• Examining advanced security solutions to safeguard against emerging threats in streaming
• Edge Computing and how it is impacting gamification performance
• Is the super-app concept the way forward within the OTT industry?
• Why are competitors in the region reshaping the OTT strategy to bring more value in terms of experience & new tech innovations?