Heba Korayem

As mena.tv’s client director, Heba is the heart of the mena.tv ecosystem, connecting Content Rights Holders to Buyers, matching co-production, commissioning, and sponsorship requests, and most importantly, identifying co-operation and growth opportunities for all mena.tv members.

Heba is actively involved in maintaining the dynamics of the mena.tv content hub. She match-makes buyers and sellers, and sets virtual “meetings” for them via personal introductions. She ensures that regional and international buyers using the online portal are able to find what they need effectively, and that sellers who have listed their content are getting the most value through global exposure for their listed programmes/ formats.

Heba holds a Bachelors of Commerce degree from the University of Saskatchewan, Canada, and a higher Diploma in Finance from McGill University in Montreal, Canada

An Egyptian, born in Abu Dhabi, and raised in Canada, she began her career in Financial Services before moving into the media industry.