Carlo Nohra is VP General Manager of WWE Middle East FZ-LLC responsible for making the company and its products regionally relevant and culturally acceptable by establishing a multi-pronged strategy that localizes and customizes the brand for broader general appeal and greater accessibility to its fans. Prior to joining WWE Carlo was Chief Executive Officer of Al Jazira Football Club, Al Ain Football Club and the new defunct UAE Football League. He previously served as Assistant General Secretary, Director Competitions at the Asian Football Confederation and VP for Corporate Strategy at the World Sport Group.