James Walmsley runs the Product team at Intigral; a member of the wider STC Group serving both B2B and B2C customers throughout the MENA region. Over the past 6 years James has brought several generations of their video products to market and has overseen the redesign of its proposition under the current Jawwy TV and Dawri+ brands.
Prior to arriving in the Middle East James held a number of senior roles in the UK media industry from marketing and strategy to product development. As Sky’s Innovation Lead he contributed to a projects including Sky Go and NOW TV before joining BT to run TV Everywhere alongside the launch of BT Sport.