As a multifaceted and Strategic Creative Innovator, I bring forth a rich tapestry of experiences, epitomized by a proven record of developing transformative interactive and on-air campaigns for some of the most distinguished brands in the MENA region. Currently, I hold the esteemed position of Chief Creative Officer, where my diverse skillset has been instrumental in launching the unparalleled Blinx.com, managing its journey from initial concept to seamless execution. I have a substantial background in leading and managing both broadcast and creative operations, with over 25 years of hands-on experience in spearheading strategic corporate initiatives and directing groundbreaking transformation programs. My focus has always been on cultivating state-of-the-art brands and implementing innovative ideas, coupled with emerging technologies. My roles have allowed me to initiate and direct remarkable channel looks, special coverages, and organizational-level operation projects, where the emphasis is consistently on marrying world-class content with internationally recognized aesthetics. My creative work, underscored by a strong emphasis on typography and branding, has been rewarded and featured in several esteemed industry blogs and magazines. I have been successful in developing relationships with the regional and international creative community, establishing a cross-continental network with highly recognized branding and technical production companies, consulting firms, and supplier organizations in Europe and North America. My ability to guide and nurture designers has enabled them to transcend their creative limits, delivering superb creative work under tight deadlines. A Leader in concept and strategy development for intricate interactive initiatives, I excel at fostering high-performance teams and inspiring them to optimize their multicultural and multidisciplinary potentials. My approach ensures the systematic improvement of operational policies and procedures, significantly enhancing financial efficiency and demonstrating a commendable track record in steering talent to peak performance. In conclusion, I am a highly accomplished broadcast and creative executive adept at melding new media technical artistry with sports and news operations, creating a seamless amalgamation of creativity and technical precision for both private and public broadcasting organizations in the Middle East and Gulf.