Roman Shimansky

Roman Shimansky is the Regional Business Director for Yango Play in the MENA region, an all-in-one entertainment superapp with movies, music and mini-games and more. He stands out as a visionary marketing leader in the entertainment and technology industries with 15 years of experience under his belt. Roman has made strides in the entertainment industry and tech world by combining his technical skills with creative and storytelling abilities gained from working with world-renowned creators and movie producers.
In his current role at Yango Play, Roman is instrumental in driving the company’s vision by developing and executing strategic plans to increase the platform’s growth, enhance its market presence and capture a larger market share within the region. His role also entails identifying and capitalising on market trends and opportunities for expansion and improvement. With his strong business acumen and leadership skills, Roman leads with a customer-centric approach and believes in nurturing top-performing teams and cultivating long-lasting relationships. His marketing methodology is deeply rooted in data-driven strategies, brand building, and a comprehensive 360-degree approach
Having previously made significant contributions at Yandex, Roman has, for the last 2 years, been an integral part of the Yango team, holding various leadership positions. Before his current role, Roman was the Head of Streaming Services Marketing (Video & Music) at Yango, where he was responsible for brand and product marketing. He successfully led the first major rebranding in 18 years of Kinopoisk. This significantly increased its subscriber base to over 15 million, the creation of 15+ original series and movies and a record in original series premiere viewers. His innovative marketing strategies also resulted in Yango’s music streaming surpassing global competitors like Deezer and Tidal in market share.