Abhijat Sharma has more than 15 years of experience in the Media, Culture and Entertainment sector having advised across Asia, MEA and APAC markets. Based out of Dubai, Abhijat is part of Strategy&’s dedicated Media, Entertainment and Culture practice. Abhijat has worked extensively across the media sector covering broadcast, print, OOH, radio and digital players and specializes in digital transformation and growth strategies of media sector players. For the public sector, he has supported sector development efforts across media and culture industries working closely with leading media sector development entities in the GCC and here in the UAE on topics ranging from sector regulation, creative infrastructure to public outreach. Recently, he is engaged in supporting Saudi Arabian entities in revitalizing their culture sector as part of the Vision 2030 efforts.