Noha Jadallah first joined OSN as a Senior Manager in charge of On-air Presentation, heading the team responsible for the accurate display of OSN’s owned and operated channels, guardians of the Network’s on-air ‘look & feel’. She has played a key role in delivering a complete Network rebrand, multiple new channel launches, and the successful deployment of Dynamic Branding, OSN’s on-air graphics display system. Noha has also championed the development of a robust viewership/ratings dashboard using the Network’s inbuilt Audience Measurement System data and has also pushed through multiple new strategies which dramatically enhanced the viewership experience across the Network’s linear channels. Very recently, Noha has taken on a new role as Senior Manager of Content & Editorial for OSN’s OTT platform WAVO and looks forward to re-engaging her expertise with content consumption in the world of digital streaming over the coming months. Prior to OSN, Noha was the brand owner of an IPTV/OTT product at Intigral and before moving back to the Middle East in 2015, Noha was a Media Strategist at New Zealand’s largest multi-media company MediaWorks Ltd and had served several years in multiple roles at SKY TV New Zealand, where she first began her career as an EPG coordinator, working night-shift straight out of university, in the industry she loves the most.