Wesam is the Vice President, Content for the Middle East and North Africa (MENA) region for Viu with a focus on driving a strong content led value proposition for the consumers. The platform responsible ground breaking Arabic Original productions such as ZODIAC and DOON.
Wesam brings over fourteen years of experience and in depth knowledge of broadcast and media marketing, having worked with well-known organizations in the region. In his past roles, he was the Head of Channel at Quest Arabiya, a free-to-air pan-Arab television channel. He also served as the Chief Commercial Officer for Barajoun Entertainment and headed MBC PRO SPORTS network after serving as the Senior Marketing Manager for the Middle East’s biggest FTA Channel, MBC1 at Middle East Broadcasting Corp (MBC). Wesam has also held the position of Head of Marketing at Creative Edge International and Brand Manager at MTV Arabia.