Elie Aoun is the CEO of Ipsos Media in Middle East and Africa, a multinational marketing research company, considered to be a pioneer in the field of marketing research, founded in 1975 and operating in the Middle East and Africa region since 1988. Elie, born in Lebanon, joined Ipsos in 1992 immediately after graduating from University where he studied and attained a degree in Advertising and Public Relations. Elie Holds an EMBA degree from ESCP Europe. Elie derived his entire career from start to present with Ipsos, proudly concluding more than 29 years of service and becoming a reference in the region for everything related to the Media Business. With his service excellence and experience, Elie has become one of the most professionally trusted and reliable persons in his field. Elie Aoun commenced his career in Beirut, Lebanon, thriving in the world of PR and Advertising and generating much success for the Ipsos Group. One of his many achievements has been his contribution to the expansion of Ipsos into the Middle East and Africa region. Through the expansion of services in this region, currently more than 900 dynamic full time researchers and specialized research analysts provide Ipsos clients with high value-added analytical and market insight, as well as innovative business related solutions for their markets.Elie started with the Adex services within the company for the Middle East and Africa area, and is now the global head of this service, furthermore, having contributed to the creation of every distinct syndicated audience measurement study, of which have transformed Ipsos into the media currency in the region.