An industry veteran with 25 years of demonstrated career in leading technology strategy Implementation in alignment with Business for multiple business including Media & Broadcasting, Education, Construction, e-commerce, Consumer Electronics & ITES. Currently working with Tata Elxsi as their global practice head for their Media and New Media business. The primary responsibility is to build the Media and New Media practice with the future and upcoming technology, build solutions, which will leverage the past domain experience. Worked as the Head of Technology with Sony Pictures for over a decade, there is a rich experience in building business transformation for a broadcast and digital organization. Key experiences with building OTT product for Sony Pictures (www.SonyLIV). Transform the broadcast business with implementing Broadcast Management System, Inventory maximization system, Rights management system, sales automation system, ERP (SAP) and Media Asset Management Systems. These systems were integrated using tools like MDM and BPM to maximise the benefits. Proven experience to create digital products of scale (dealt with concurrency of more than 10 mln subscribers) Secured (DRM protected sports live streaming) and feature rich experience (Contextual Advert, Personalization and Recommendation tools using Big-Data, ML/AI). Worked as the Group CIO for Ampersand group to build the digital strategy for the education organization and execute the same by building the Go to market Educational OTT (Ed-Tech) named www.hubblehox.com, which is helping the organization with their plan to target various online teachers training of various state government and also the companion digital learning application for the K-12 classes.