Suhail Ahmed

Having worked in the M&E sector for more than 24 years, and throughout that time, I’ve had some fantastic experiences and taken part in the evolution of technology, from SD-SDI to the incorporation of Ai into our operations. By harnessing the power of AI, we can automate repetitive tasks such as video editing and content curation, freeing up valuable time for our team to focus on more creative and strategic aspects of our work. Additionally, AI algorithms can analyze audience preferences and trends, allowing us to tailor our content to better engage and connect with viewers on a deeper level.
I have worked with three of the largest system integrators for the second half of my career ( SONY , TSL & DIVERSIFIED ). MBC, Arabiya, SKY, BBC, MBN, META, NETFLIX, and SNAP are just a few of the clients I’ve had the pleasure of working with.

It was a once-in-a-lifetime chance for me to take part in the first Middle Eastern tech acquisition When TSL FZ Llc was successfully acquired by Diversified.
As an SI Some of my most memorable projects were Mbc Studio City, Arabiya, Meta Dubai and the BBC’s World Services to name a few . My most recent project, in which I took great pride as a SI, was the end-to-end construction of Al Mashhad, a complete greenfield project that went live on January 11, 2023, in less than 10 months from contract.

The successful completion of Al Mashhad within such a tight timeline showcased my ability to effectively manage resources and deliver high-quality results. This project not only solidified my reputation as a skilled systems integrator but also opened doors for future opportunities in the industry.

My recent role bring me back to being a customer where I am leading the build of the Next Generation of Broadcast Facility for IMI as Yas Island. I have won several awards for my previous works as a SI , Most of them from ASBU.

We are at an amazing juncture of Technology with in M&E as we see more uptake of Digital Workflows and infusion of Ai in day to day task’s . These advancements in technology have allowed us to create a state-of-the-art facility that will revolutionize the broadcasting industry. With the integration of digital workflows and the use of artificial intelligence, we can streamline processes and enhance the overall quality of our content. I am excited to be at the forefront of this evolutionary transformation and to lead a team that is dedicated to pushing the boundaries of what is possible in the world of broadcasting.