Zayat is a passionate thought leader focused on growth and expansion. With a strong flair for innovation, Zayat brings more than 18 years of experience in the areas of corporate and business development, digital transformation, and OTT.
Zahra is Chief Commercial Officer for evision – e&life the vertical within e& group that focuses on building consumer digital adjacencies.
Under Zahra’s leadership, the vertical has experienced exponential growth expanding its market presence organically and in-organically, solidifying the company’s position as a technology leader as part of its transformation from a Telco to a Techco.
Recently, Zahra was recognized on the “Top 100 Power Women Leaders in Asia” by White Page International and was previously recognized by BroadcastPro and Telecom Review for her incredible work in launching and growing OTT and Digital businesses across MENAP.
Before joining e&, Zahra led senior leadership positions at OSN, YuppTV MENA, and Deloitte.
Zahra advises on the boards of various start-ups and is an active angel investor in start-ups in the region. Zahra is very keen on empowering women in their pursuit for higher education through fundraising initiatives.
In addition to various International Professional Qualifications, Zahra also holds an Executive MBA from London Business School in UK.