Agenda

WELCOME ADDRESS

Vijaya Cherian, Editorial Director, BroadcastPro Middle East

PANEL DISCUSSION
Monetising content in a competitive regional market

• How local streaming platforms are competing against global giants
• Content localisation strategies, partnerships and collaborations
• Monetisation strategies for streaming services – SVOD, AVOD, FAST and hybrid approaches
• Data-driven decision making on content selection, user engagement and pricing strategies for local platforms
• Convergence of ecommerce and entertainment
• Future trends in the Middle East OTT landscape
• The power of sport to boost audiences

PRESENTATION
Beyond Borders: The Evolution and Impact of Arabic Content in a Global Landscape

• How Arabic productions can resonate globally while maintaining cultural integrity
• Adapting foreign content for local markets
• Emerging genres and trends that are capturing MENA audience interest
• Saudi Arabia’s role in accelerating the creation of local and hyperlocal content
• The significance of female representation (writers, producers) in Arabic storytelling
• Challenges and strategies for monetizing Arabic content in non-Arab markets

PANEL DISCUSSION
Transforming the Entertainment Experience with Cloud, AI, Data and Tech Innovations

• AI-assisted personalisation and monetisation
• Investments in advanced cloud infrastructure for dynamic broadcasting scalability and streaming flexibility
• Optimising CDNs to improve latency and quality of service
• Examining advanced security solutions to safeguard against emerging threats in streaming
• Edge Computing and how it is impacting gamification performance
• Is the super-app concept the way forward within the OTT industry?
• Why are competitors in the region reshaping the OTT strategy to bring more value in terms of experience & new tech innovations?

FIRESIDE CHAT

PANEL DISCUSSION
Strategic Innovations in Sports Broadcasting and Fan Engagement

• Producing live sport for MENA audiences
• Exploring monetisation models with sports rights
• Enhancing audience access via advanced streaming technologies and OTT platforms
• Exploring the dynamics of viewership and fan engagement
• Building sports packages for different Arab audiences
• Tapping into new sports fans and Gen Z with niche sports
• The technologies that are driving sports broadcasting

CEO PANEL DISCUSSION
How Media Leaders are Adapting to Digital Transformation in Media

• Addressing the shift in advertising strategies due to increased digital spend
• The impact of TikTok, Instagram, and YouTube on audience profiles and how it is influencing your audience attraction strategies
• Have regional players won the streaming war against global competitors?
• Evolution of the SVOD market in the GCC and strategies to achieve top-tier status
• Influence of viewer data availability on content acquisition and audience growth strategies
• Are you using, or thinking of using, AI in your operations? If so, how? If not, why not?
• The role of GCC regulators in fostering growth in the media sector